DESCRIPTION
Many businesses struggle to regularly publish fresh and relevant content on their social media platforms. Writing posts is a time-consuming task that often takes a back seat to daily operational duties. In the absence of this, online presence weakens, which can lead to loss of customers in the long run.
PROBLEM
The language school marketing team spends 3 hours a week writing new posts and blog entries. Regular content creation put pressure on the colleagues, and creative work didn't always fit into the time. Because of this, online presence was often paused.
SOLUTION
We have created an AI agent that generates new posts and blogs based on the company's previous content. The system can publish immediately or prepare posts as suggestions. The marketing colleague simply supervises the process, while the AI does the substantive work.
RESULT
Savings of 9 hours of work per week translates to 468 hours of liberation per year. This resulted in savings of 2,106,000 HUF annually, while the content updates became continuous. The online presence is stronger and more regular than ever.
